Team that wins does not change and the new one iPhone SE 2022 seems to follow precisely this philosophy that has already rewarded Apple in the past. On the other hand, if the last iPhone SE was able to position itself in eighth place among the best-selling smartphones of 2021 there is a reason and it seems that even the 2022 model may have what it takes to become a new new commercial successat least reportedly by analyst Amit Daryanani.
The key upgrade that should push sales beyond quota 35 million pieces in the first year, according to Daryanani, it should be right the inclusion of 5G connectivity, made possible by the introduction of the A15 Bionic SoC and its matching modem. The chip itself should also be another driver of demand growth, as it places the new SE on a power level definitely higher than that offered by any other smartphone on the same price range.
It remains to be seen how much the typical user of the iPhone SE is actually drawn to the prospect of a more powerful smartphone, however it is clear that the formula that worked in 2021 should continue to produce interesting results also in 2022since it is evident the presence of a segment of users that continues to look for exactly this type of product: a smartphone with a familiar design and that does not force them to give up the home button and Touch ID.
THE interesting results of 2022 are quantified in a whopping 20 billion dollars in revenues potentially generated by the new iPhone SE during the year, accounting for about 5% of Apple’s estimated revenues for 2022. In short, never as in this case is the saying true. minimum effort, maximum yield.