Spotify and Barcelona, ​​handshake: Camp Nou changes its name and there is a logo on the shirts

The only thing missing is the ratification of the Extraordinary Assembly of Delegates to be held next April 3 to ensure that the agreement between Spotify and FC Barcelona can be considered to all intents and purposes official, but it is highly unlikely that there will be a stop to a deal – it is rumored – from 310 million dollars in four years – over 75 million a year! – in light of the profound economic difficulties that the Spanish club is going through. It is no coincidence that both Spotify and FC Barcelona have issued their respective press releases with the statements full of satisfaction of the most representative managers, including the president Laporta.

Spotify will become the Main Partner of the club e Official Audio Streaming Partner starting from the 2022/2023 season for the next four. The implications of the agreement are different: Barcelona has sold the naming rights of the Camp Nou, which starting from July 2022 will be Spotify Camp Nouand will affix the logo of the Swedish giant of the streaming on the front surface of the shirts of the male and female formations, not only on the match ones but also on the shirts used for training.


Spotify he plans to put the agreement to good use “to put the spotlight on artists from all over the world”joining “the world of music to that of football, so as to make Spotify Camp Nou a unique stage for players and artists”. Spotify’s Chief Freemium Business Officer Alex Norströmexplained that “Barcelona fans and music lovers on Spotify will form a huge global community connecting the world of music and football”.

Joan The doorpresident of the Catalan club, said:

We are very proud to announce a pioneering alliance like this with a world-renowned company like Spotify. The partnership will allow us to bring the club even closer to its fans through unique experiences, combining two activities such as entertainment and football which will allow us to reach new fans. [L’accordo] demonstrates once again the innovative character and the constant pursuit of excellence that distinguish Barça, elements that have made it a unique club in the world.

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