Windows 11, Microsoft reassures: no advertising in the file manager

There will be no advertisements in the Windows 11 file manager: Brandon LeBlanc, one of the managers of the Insider program, confirmed that the banner spotted in the past few hours by some testers was not meant to be released to the public, not even that of the Insiders.


You would like the advertisements in Windows 11’s built-in file manager? It seems like an absurd question, but evidently Microsoft is convinced that at least some fans of the idea are there, given that with the latest Insider build, released in the Dev Channel last week, they started testing it. For the moment the ads have only appeared to a subset of testers, and of course they are more discreet and moderate than the classic banner ads found around the web.

As you can see from the image below, it’s a gray background stripe and text slogan advertising Microsoft’s own productivity software and solutions. Of course it is not said that the novelty will arrive on the stable operating system: in fact, if you are against it is the ideal time to let the developers know via the official Feedback Hub app. For the moment, the opinions of those who talk about it on Twitter, Reddit and other social platforms are anything but positive.

File Explorer has recently been in the spotlight for another reason as well: concrete traces of implementation of the tabbed browsing. Microsoft had worked on it in the days of Windows 10 as part of a more complex and articulated feature, called Sets, but despite having officially announced it, it had ultimately decided to abandon it after a few months of development and testing.


A quick note on The Register reports that Brandon LeBlanc, Senior Program Manager of the Windows Insider Initiative, confirmed that “this was a experimental banner that was not supposed to be published and was disabled“The banner, apparently, was only viewed by a small group of Insiders.

False alarm, therefore, at least for this time; but unfortunately it is Microsoft itself that has accustomed us badly – It is certainly not the first time that the company has resorted to advertising techniques “integrated in Windows” at least controversial. There is a rather persistent way of inviting users to try the Edge browser, for example, or the Microsoft Store links to apps and games in the Start menu. And a very, very similar situation to today happened to the built-in mail app in Windows 10 in 2018. Even that time Microsoft withdrew everything with the same reason.

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